Extending your team's productivity tools to the mobile space can be a game-changer in many ways. Your mobile workforce enjoys greater efficiency and convenience, while your back office team sees timely and accurate data capture. Win-win! How can you tell, though? Measuring enterprise mobility ROI needs careful thought and management.
Defining return on investment (ROI)
The first step is always to define the question. According to Merriam-Webster, ROI = (Net Profit / Cost of Investment) x 100. That's a great, basic definition. The next step is to figure out how to apply that definition to your specific enterprise mobile apps so you can determine your enterprise mobility ROI.
Basically, you're measuring ROI for a tool. It's not a straightforward calculation like cost of goods sold for merchandise, after all. It can be done, though. Let's take a look at a few approaches that can give you insight into the value of your mobility investment.
Cloud computing, with its related software, platform, and infrastructure service models, has changed the way people use technology. It's so common that many people don't think about, say, webmail or online document sharing as a cloud computing service; it's just a normal part of the landscape. Both individuals and organizations use many cloud computing services. While Salesforce CRM is a widely used software as a service (SaaS) product, Salesforce also offers its Force.com platform in the PaaS (platform as a service) space. Is Force.com a real PaaS?
We see it all the time: a company has a long-established software system that's either fully custom or has been customized to fit just right. It's perfect, or as nearly perfect as software can be. And then the company grows. It evolves with the changing marketplace. Little by little, that perfect fit starts to pinch here and sag there. You know you'll need to do something about that legacy software eventually, but not now. When does "eventually" become "now"? How can you tell when it's time to overhaul your legacy system?
If you carry inventory, you need efficient, effective inventory management software. Since it's such a critical part of your infrastructure, it's important to select the right tool for your needs. Should you choose a commercial off-the-shelf (COTS) package, or do you need custom inventory management software?
For any organization led by a board of directors, communication is vital. Board members need a great deal of well-organized information in order to perform their duties. Staff members have traditionally prepared board books and meeting documents, assembling and organizing possibly hundreds of documents for each meeting. While it's possible to cobble together a solution using existing software like project management systems and online document sharing tools, these DIY systems don't offer the efficiency or features of a dedicated board of directors portal. These portals provide several features to help boards work efficiently and effectively.
Salesforce is a terrific tool, and it continues to grow in capabilities as well as popularity. However, companies don't use Salesforce in a vacuum; they need to integrate it with their other systems to maximize value. Here are some pitfalls to beware of in Salesforce integration projects.
More and more health care providers are using web and mobile applications to communicate with their patients. In 2016, for example, the American Hospital Association reported that 92% of their hospitals provided patients with access to their health data via patient portal applications. These portals offer significant benefits to patients, providers, and administrative teams.
So you want to build a mobile app. Should you choose native or hybrid mobile application development? Each choice has advantages depending on your projected use and time to market.
What is a hybrid mobile application?
Mobile apps generally fall into two categories, native and cross-platform or "hybrid". A native mobile application is just what it sounds like: it uses the SDK (Software Development Kit) and hardware features specific to a particular mobile operating system. Hybrid mobile applications also fall into two general categories, hybrid HTML5 apps and native cross-platform apps.
Salesforce User Adoption, Part II: Improving Salesforce User Adoption
Creating a great Salesforce app for your team is only part of the solution; the other part is getting your team to use the app. The best tool in the world is useless if it's not used! You've seen plenty of tips about signs your team has bought into using Salesforce. Your next step is improving Salesforce user adoption, and communication, training, and continuous refinement are the keys.
In a fast-paced, connected world, how can companies keep their clients engaged and satisfied? Even if your business model is selling fungible, disposable widgets, customers look for two-way conversations about their experiences. This is even more true for companies that provide professional services. Clients need to know you'll provide support when needed, yet live support can cause its own problems when resources are stretched thin. Creating a client portal creates a win-win situation for you and your clients.