Custom Development Software

Case Study: The Olinger Group

Project: Survey Distribution and Reporting System

Company Background:

The Olinger Group is a full-service marketing research firm specializing in primary market research studies. Their philosophy is simple: provide relevant, understandable, and reliable information to our clients. They pride themselves in responding quickly, and they deliver research results that help their clients reduce risk, identify opportunity, and take action.

The Problem:

The company needed to process uniquely identifiable paper surveys and track responses over long periods of time. The initial set-up for the project was designed and executed through all manual processes making it laborious and a logistical nightmare.

The Susco Solution:

Susco Solutions custom-tailored an automated production process that cut out 20% of the outgoing survey production the very first time it was used. Building upon this success, other phases of the project were addressed, thus systematically easing the burden of manual processing for the overall project execution.

After The Olinger Group invested in OCR technology and high-speed, automated mail processing equipment, they again needed to update their project workflow. Additionally, there existed the challenge of making process changes with little added training and stress to the staff. Susco Solutions was able to adapt the new technology to the current systems all the while enabling the staff to continue with production.

Transforming this project to a more manageable process increased internal productivity, profitability, and employee morale for The Olinger Group.