Extending your team's productivity tools to the mobile space can be a game-changer in many ways. Your mobile workforce enjoys greater efficiency and convenience, while your back office team sees timely and accurate data capture. Win-win! How can you tell, though? Measuring enterprise mobility ROI needs careful thought and management.
Defining return on investment (ROI)
The first step is always to define the question. According to Merriam-Webster, ROI = (Net Profit / Cost of Investment) x 100. That's a great, basic definition. The next step is to figure out how to apply that definition to your specific enterprise mobile apps so you can determine your enterprise mobility ROI.
Basically, you're measuring ROI for a tool. It's not a straightforward calculation like cost of goods sold for merchandise, after all. It can be done, though. Let's take a look at a few approaches that can give you insight into the value of your mobility investment.
So you want to build a mobile app. Should you choose native or hybrid mobile application development? Each choice has advantages depending on your projected use and time to market.
What is a hybrid mobile application?
Mobile apps generally fall into two categories, native and cross-platform or "hybrid". A native mobile application is just what it sounds like: it uses the SDK (Software Development Kit) and hardware features specific to a particular mobile operating system. Hybrid mobile applications also fall into two general categories, hybrid HTML5 apps and native cross-platform apps.
People resist change, even when it's good. This is especially true when working routines and tools change. Field staffers are no exception; they're constantly on the go, so they need for their productivity tools to be seamless and easy. This is where well-designed mobile workforce apps can really help.