Posted at 14:44h
People who work in nonprofit organizations want to spend their time and energy on their primary mission, not entering data into a database. Unfortunately, nonprofits really do need to use some kind of database to manage relationships with their donors and their beneficiaries. From a human perspective, managing donor relationships is not much different from managing customer relationships. Managing your contacts in a spreadsheet might work when you're just getting started, but you'll do much better if you use a true Customer Relationship Management (CRM) system. The Salesforce Foundation
makes it possible for you to cultivate donor relationships for little or no cost.